7 Key Steps to Creating a Business Growth Strategy That Works
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7 Key Steps to Creating a Business Growth Strategy That Works

Your business needs a business growth strategy, especially if you are a small or medium-sized business.  The statistics are clear, startup businesses are risky, but a quality growth strategy can help. As Entrepreneur Magazine elucidates, “If only half of startups survive more than five years and only one-third make it to 10, what’s the one thing you could do to ensure your company is sustainable? The answer is to create a growth strategy for your business, of course.” Business growth strategies are vital for well-established businesses as well, and they can (and should) change as markets shift, customer priorities change, or labor markets respond to cultural change. But a business growth strategy is much more than hoping for the best. The best growth strategy has a framework, and a detailed plan for how you get from where you are to where you hope to be.  We’ve established a list of 7 key steps to creating a business growth strategy that works. Determine areas for growth Any effective business growth strategy must begin with identifying the target area (or areas) for growth. HubSpot explains, “It’s great that you want to grow your business, but what exactly do you want to grow? Your business growth plan should hone in on specific areas of growth.” They go on to suggest…

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The Importance of Digital Transformation in Business
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The Importance of Digital Transformation in Business

If you own or run a business, you have probably heard of digital transformation. If you haven’t, then it’s especially important that you keep reading, but even those who are already aware of the idea may be wrestling with big questions about why digital transformation may be important for their business. Digital transformation is vital for you to modernize and stay nimble In this ever-changing, fast-moving business world. Whether your business is big or small, whether you are public-facing or not, there are digital transformation solutions and services that can help you grow, and make you better at what you do.  In fact, Forbes declared that “the era of digital transformation is here for companies of all sizes and types, from Fortune 500s to startups.”  Let’s take a look at some of the benefits of digital transformation. But first a quick overview. What is digital transformation? One of the things that makes digital transformation feel so alien is that it’s a little hard to define. The Harvard Business Review says,  “Despite years of discussion, understanding what digital transformation means for established companies remains a daunting challenge. Leaders put in charge of a digital transformation feel pulled in many different directions, with competing demands from IT, marketing, sales, and operations. Without a clear understanding, the wrong people are…

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5 Digital Solutions to Help Your Business Take Off
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5 Digital Solutions to Help Your Business Take Off

Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn It's long been the case that nimble businesses are the ones that come out ahead. And with the power of digital technologies and the modern age, this has never been more true. Indeed, just about any business today can benefit from digital solutions that can revolutionize how they do business.  After all, if the COVID-19 pandemic has taught us anything, it's that the businesses that leaned more on technology were able to absorb the quick changes that disrupted most businesses -- and if you look at the winners and losers in the time since, it's easy to see how digital solutions and the adoption of technology can help you do more even if the world of work is coming to a standstill. But digital solutions aren't just about dealing with change. They can help your business do more while spending less in time and resources, thereby helping to make your business more efficient. Through modernizing your systems and increasing your capabilities, digital solutions can be a driving force behind your next great quarter or year. Transform or Get Left Behind For those that think you'll have plenty of time to work out those kinks and inefficiencies, COVID-19 was a quick lesson in how things can…

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Signs That Your Business Needs Digital Transformation
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Signs That Your Business Needs Digital Transformation

More businesses than ever are adopting dynamic digital transformation in the wake of the coronavirus pandemic. And if COVID-19 has taught us anything, it's that brands and businesses need to be nimble, particularly with how they interact with their workforce and the valuable digital data that is being generated on a daily basis.  After all, most businesses rely on cloud-based services and other digital tools that would make work difficult if not impossible if some kind of disruption were to take place, and managing that digital transformation is one way that organizations are staying current and allowing them to do more in less time with less resources -- and that can have a very real impact on the bottom line. However, while some industries and businesses are wondering how to exist in a COVID or post-COVID world, many companies may have no idea how to modernize their processes, and all too often there's lots of money spent on solutions that may not really move the needle because it lacks a unifying and holistic approach.  But keeping up with the changes is hard work, and many companies may approach their technology capabilities as something to reevaluate once in a while instead of a cornerstone of their overall business strategy, yet those in the know realize that this is…

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How to De-Risk Digital Transformation for Your Employees

Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn When you introduce digital transformation into your business, you’re deciding that life will never be the same. You’re not just adding a new app or installing a new “system” of some kind—you’re intentionally evolving your company’s DNA. This is exciting news because it means you’re not just reacting passively to changes in the environment that might cause mutations to your business processes and offerings. You’re proactively injecting your company with the innovation and resilience it will need to continually adapt in our era of ongoing disruption. Your employees may not, however, find this approach as invigorating as you do. As you introduce game-changing digital solutions into your organization, bear in mind that many of your employees will want to cling to the rules of the old game. They’re probably viewing the world from ground-level and need some help spotting the vision you see shimmering so brightly above the horizon. To nudge your team out of their comfort zone and get them to buy into your vision, you’ll need to overcommunicate the value of “going digital.” Don’t assume that one upbeat email announcing a new digital solution will do the job, no matter how long the list of benefits it includes. Consider carefully the way you…

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