Rehumanize your sales process through automation

How much time are your salespeople actually spending on selling? Sales is a remarkably complex human activity. As Daniel Pink points out in To Sell is Human, it’s also deeply connected to who we are as a species. The desire to persuade others to join us in a belief, a mission, or an experience forms part of our identity as social animals. By the same token, success in selling depends largely on our ability to connect with another person on a human-to-human level.  As any seasoned sales rep knows, that means tuning into emotional signals and zeroing in on psychological needs. The best salespeople score high on qualities of emotional intelligence, such as the ability to empathize and to articulate feelings, through tone of voice, gestures, and facial expressions. And many of these highly skilled professionals are stuck behind computer screens for much of their time, prevented from doing what they do best—engaging in human interaction. Although it might sound paradoxical, automation can help improve your bottom line not by dehumanizing your sales process but by rehumanizing it. The ABCs of selling At the most basic level, any sales process consists of three general stages. First, you Attract potential customers, or leads. Then you Build your relationship with them. And finally, you Convert their interest into a…

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What is a digital business?

In today’s world, the question is not whether you should or could become a digital business. Every business that wants to survive must evolve in this direction or get left behind as an analog relic. The key is to transition to this new reality in a way that preserves your core strengths and company identity.

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How do you develop a business modernization strategy?

Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn While the latest tech and processes are driving much of the innovation in Silicon Valley, companies of any size and type can benefit from digital transformation and the business modernization that comes with it. After all, if you're not busy innovating and trying to improve your processes, you're busy falling behind, and the constant drive of your competitors surely won't stop to allow you to play catch-up. Sure, we may think that a certain industry or vertical is immune from disruption. Critics said the same thing about books (Amazon), taxis (Uber, Lyft) and TV (Netflix, Hulu), but that didn't stop those industries from being upended in just a few years with the right technological improvements and efficiencies. But you don't have to be dealing in tech to benefit from business modernization. Digital solutions and the innovation brought by modernization can benefit any company, no matter its size or what it is that you do. That's because whether you rely on people or machines to get your work done, better processes and greater communication, as well as the collection of important data that you can use to make better decisions, is a rising tide that can lift your business. Why you need a business modernization strategy…

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Seven Signs Your Business is Ready for The Next Phase of Digital Transformation

Digital transformation is about the journey, not the destination. Once you reach the first milestone, it’s time to start heading for the second. Otherwise, you won’t recoup your ROI, and you may find yourself falling behind your competitors. Here are some signals that could be telling you it’s time to start the next phase of your company’s journey.

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How Does Business Modernization Work?
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How Does Business Modernization Work?

Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn As the saying goes, businesses that are not busy adapting are busy falling further behind. And nowhere is that more apparent than in the tech and digital solutions that companies use to get the most out of their budgets and resources. But for those that are wondering how they can modernize their business, it's not always easy to know where to start. There's certainly no shortage of tools and platforms out there, and making sense of it all could require a team of those dedicated exclusively to the task.The good news is that your business doesn't need to sit at the cutting edge of technology to benefit from it, and there is help out there for those that need assistance in managing their digital transformation. While business process modernization doesn't happen overnight, you can move significantly forward with the right partner to guide you through. Those that go it alone may think that a few new computers here and a couple IT workers there may do the trick, but it's much more of a holistic effort that requires buy-in at just about every level. What Is Business Modernization?Generally, business modernization is a unified effort on behalf of your company to bring all of its systems,…

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Imagine Being Able to Step Away from Your Business for a True Summer Vacation

If you’re reading this post on your phone while you’re supposed to be vacationing, then this week’s blog is for you! Although this may seem a radical idea, it is completely possible to walk away from your business for a breather and let the company run itself for weeks at a time. The secret? Automation. Here are 10 simple ways you can integrate automation into your business processes so you can take genuine vacations again.

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Signs That Your Business Needs Digital Transformation

Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn More businesses than ever are adopting dynamic digital transformation in the wake of the coronavirus pandemic. And if COVID-19 has taught us anything, it's that brands and businesses need to be nimble, particularly with how they interact with their workforce and the valuable digital data that is being generated on a daily basis. After all, most businesses rely on cloud-based services and other digital tools that would make work difficult if not impossible if some kind of disruption were to take place, and managing that digital transformation is one way that organizations are staying current and allowing them to do more in less time with less resources -- and that can have a very real impact on the bottom line.However, while some industries and businesses are wondering how to exist in a COVID or post-COVID world, many companies may have no idea how to modernize their processes, and all too often there's lots of money spent on solutions that may not really move the needle because it lacks a unifying and holistic approach. But keeping up with the changes is hard work, and many companies may approach their technology capabilities as something to reevaluate once in a while instead of a cornerstone of their overall business strategy,…

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