Modernize your Business to Survive the Digital Age

Only 12% of companies listed on the fortune 500 in 1955 still exist in 2017. Those companies survived different change waves throughout the years and were able to quickly adapt. Our decade’s big wave is digital and companies who don’t adapt to market evolution quickly will unfortunately disappear faster than we think. Luckily enough, modernizing a business by leveraging digital capabilities doesn’t always need to be complex or expensive.


How SMBs Can Build Successful E-Commerce Website?

Most companies had to quickly react to COVID19 in the last few months. This adaptation required a real shift to the digital world in order to survive. For many small & medium businesses (SMBs); shifting to digital meant primarily selling online “E-Commerce”. Unfortunately, a lot of these SMBs weren’t ready for that shift. Why? Selling online is the visible part of the iceberg. When offering your products or services online, you are offering an experience to your potential clients that gives them a taste of what they will experience when becoming your clients. In 2020, the digital client has higher expectations from a service quality perspective than the traditional client.  Having an e-commerce website is no longer perceived as “exceptional”. What the digital client is looking for, is the extensive experience he gets with your brand.  This experience is driven by the ease of use of your e-commerce website first.  On top of this, the digital client is looking for the details of your product; the shipping time & cost; the reviews & testimonials of other clients with your brand; your customer service; and your return policies; and then comes pricing. Why is the client expecting an extensive digital experience? Well, this digital client knows Amazon, Airbnb, Ebay, Walmart…. All those giant e-commerce companies that made all…


Bring Back Human Intelligence!

"I fear the day when the technology overlaps with our humanity. The world will only have a generation of idiots."- Albert Einstein Is this happening now?  Was he right? Technology has become the BOSS of our personal & business lives.  It dictates to us what to do, when, where and even with who. A luxury? No more, owning technology has become a basic need; we rely on it, and we believe in it. We have allowed technology to consume our lives. Sadly, we aren’t paying enough attention to how obsessed we’ve become, and the negative impact it is having on our lives. Remember: Technology is a tool, not a goal. Being involved in a fast-changing, digital community, we often encounter people mixing strategy and technology. People will spend excessive amounts of money on technology every year! That’s not to say it’s all negative; being up to date with the latest tech is normal. However, owning technology should never have been a goal or achievement. It has always meant to be a tool for learning, discovering, communicating, and most importantly, improving our lives—if it is used properly. For business, investing in technology does not mean you have a strategy. The motivation for investing in technology should be founded upon building a strategy first with clearly identified, and measurable…


Digital transformation starts internally…

In the last 10 years, we know without a doubt massive data production sources have been a focal point of technology investments. What isn’t discussed is how the data is managed & utilized, or who benefits from it, as well as the ROI; but why? While not ideal, the data is used by large technology companies and survey firms with the purpose of manipulating the market to increase their sales. The good news is that governments are developing laws to protect personal data. But what about all the other players on the market?