Tools for building an E-commerce website 

With all the new and advanced technology made available today, building a website has never been simpler. Establishing an online presence for your business is now seen as essential and you don’t have to rely solely on social media; why not create your very own website?!  First you need to understand a website is not a virtual brochure; it is a live boutique that needs to be maintained for proper and effective results. So, when creating or updating your website here is a checklist to keep you on track: Understand and build your client profile - buyer persona What are your business objectives How do you want your customers to view you - brand positioning What type of messaging do you hope to convey with your website - brand messaging What do you expect from having a website - expected outcomes Who are your competitors and what are they doing with their website - competition analysis  What type of content needs to be displayed to meet your business objectives Have the right skillset for website management/ maintenance Internal vs external resources How do you plan on measuring your website performance - metrics  A website can be a powerful tool if leveraged properly. You not only get to control the layout and functionality of the data presented, but you also get to be proactive in building…

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