Start Your Digital Transformation Journey

Whether you’re ready for it or not, digital transformation is coming for you and your business. In fact, it’s coming for all businesses in all verticals, even ones that aren’t on the cutting edge of tech and innovation. That’s because process modernization and the latest in technology isn’t just for the Silicon Valley set — it’s for any business that wants to get control of their resources while enabling the ability to make better decisions quickly when the market demands it.

You don’t even have to look very far to see how a digital transformation journey can revolutionize your business. No matter what it is that your business does, you likely rely on technology every single day. From the simplicity of email to your accounting software and the computers and phones that you use are all examples of digital transformations that all businesses are going through, whether they’re aware of it or not.

In the last 10 years, we know without a doubt massive data production sources have been a focal point of technology investments. What isn’t discussed is how the data is managed & utilized, or who benefits from it, as well as the ROI; but why? While not ideal, the data is used by large technology companies and survey firms with the purpose of manipulating the market to increase their sales.

What Is a Digital Transformation Strategy?

You don’t have to sit idly by and let your digital transformation journey be dictated by all the wrong reasons. By establishing a digital transformation framework, you can put a method to the madness, and that approach can allow you to affect real, positive change in your organization. But you won’t want to wait too long to get a handle on your business modernization. The longer you wait, the further you’ll fall behind competitors and the changing landscape of the market.

Sometimes called a digital transformation roadmap, the idea is to incorporate technology in a way that enhances and benefits your business, not via some kind of haphazard approach that may leave you more vulnerable to disruptions to your processes, not to mention the expenditure. The good news is that many businesses can benefit greatly by taking control of their digital transformation journey and becoming an active participant because it’s something that every business will have to do sooner or later — at least the ones that want to still be around in another decade.

How To Begin Your Digital Transformation Journey?

While it’s true that digital transformation starts internally, many businesses will benefit from the guiding hand of a digital transformation consultant. They’ve been there and done that, and they can help you identify the right tools and platforms — as well as the improvements to your processes — that you’ll need to make an impact with your digital transformation journey.

The right partner can also help you identify and establish your digital transformation goals, in addition to giving you an honest assessment of your current capabilities and needs. You may know a lot about your business, but it can be hard to adequately judge processes and practices that can pose substantial roadblocks on your important journey.

Sure, you can certainly add tech and other tools without overhauling your processes, but that’s only one side of a valid digital transformation approach. The other is in using the tech to help you think about ways in which you can do things better, and any process should be fair game. Once you establish how you will go digital and the tangible things that can be done to make it happen, you’ll stand to gain that much more. And with the right buy-in and the right digital transformation partner, you can prepare your entire business for the full extent of a digital transformation journey.

Meriem Dibaj

Meriem is a dynamic business strategist on a mission to help developing companies transform and grow. With two Master’s degrees in business, a certificate in Digital Transformation from the University of California, and international experience, she relishes the opportunity to remove obstacles and help businesses reach their full potential.

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