The impact of a digital roadmap on SMBs from different industries

Learn how companies within different industries uses digital transformation to build stronger relationships with their clients and change they way they do business.

About the Study

During several consultations with our clients, iTransform created this study with the aim of educating SMEs to take the first step and be proactive in digitizing their business. With this study, companies will be able to more easily detect problems or symptoms of bigger problems and act proactively before the problem becomes too big or too late.

Top SMBs' Problems

Starting a business is a significant achievement for many entrepreneurs, but maintaining one is the larger challenge.  Owners realize that they need professional help when they see the damage these problems are causing. Managers and contractors often know the solution to their problems, but do not have the knowledge, expertise, resources or time to fix them themselves. Hence, experts in digital transformation are very important.

Here is a list of the problems frequently encountered by the businesses in our sample:

Lack of efficiency
35%
Missed revenue opportunity
15%
Lack of productivity
15%
Lack of business performance
14%
Loss of revenue/ Lack of profitability
11%
Negative/inconsistent customer experience
7%
Lack of precision in projects
2%

Problems v.s. Symptoms

When experts analyze a company and ask SMBs what their problems are, managers tend to list symptoms of problems. In order to get rid of the symptoms and side effects of a problem, the source or cause must be found. Here are a list of regular symptoms that may cause the root problem:

Lack of Efficiency

  • Management and manual publication of schedules
  • Lack of internal IT skills
  • Obsolete systems
  • Lack of data structures
  • Manual inventory management
  • Manual data collection

Lack of Business Performance

  • Lack of systems integration
  • Manual sales management
  • Obsolete systems
  • No visibility on work performance
  • Lack of sales and marketing planning

Missed Revenue Opportunities

  • Lack of sales planning and management
  • Lack of sales and marketing tools
  • Lack of digital workspace
  • Lack of online sales capabilities

Lack of Profitability/ Loss of Revenue

  • Frequent fluctuation of material prices
  • Lack of project management tools
  • Lack of engagement/conversions on social networks
  • Obsolete brand image

Lack of Productivity

  • Management and manual processing of the payroll
  • Reactive management
  • Lack of manpower
  • Poor communication
  • Lack of digital skills

Services

Development

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Graphic design

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Marketing

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Management

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Case Studies

The following case studies were conducted with clients of a digital transformation consulting firm who had the opportunity to benefit from digital solutions adapted to their needs and strengths in order to better seize opportunities and achieve their goals.