How SMBs Can Build Successful E-Commerce Website?
Most companies had to quickly react to COVID19 in the last few months. This adaptation required a real shift to the digital world in order to survive. For many small & medium businesses (SMBs); shifting to digital meant primarily selling online “E-Commerce”. Unfortunately, a lot of these SMBs weren’t ready for that shift. Why? Selling online is the visible part of the iceberg. When offering your products or services online, you are offering an experience to your potential clients that gives them a taste of what they will experience when becoming your clients. In 2020, the digital client has higher expectations from a service quality perspective than the traditional client. Having an e-commerce website is no longer perceived as “exceptional”. What the digital client is looking for, is the extensive experience he gets with your brand. This experience is driven by the ease of use of your e-commerce website first. On top of this, the digital client is looking for the details of your product; the shipping time & cost; the reviews & testimonials of other clients with your brand; your customer service; and your return policies; and then comes pricing. Why is the client expecting an extensive digital experience? Well, this digital client knows Amazon, Airbnb, Ebay, Walmart…. All those giant e-commerce companies that made all…
